xpresszine|xpress magazine

In an interview to the San Francisco Chronicle, Robbie Bach, president of Microsoft’s Entertainment & Devices Division, cleared that the company has no plans for rolling out a ZunePhone anytime in near future.

The interview takes place on the eve of Apple’s WWDC, which anticipates the unveiling of a new iPhone.

Bach stressed that Windows mobile has a very nice position to fit in the consumer market and Microsoft dosen’t have any plans to fiddle with it. He said

“We don’t make phones ourselves. We don’t have any plans to make phones ourselves. Our focus is on the belief that a phone is a very personal thing. Different people want different types of phones. We think that is going to continue, and we think Windows Mobile is in a great position to service all those different opportunities.”

Bach also pointed out how Microsoft aims at the market. He told

“There is more opportunity for services on top of the(those) phones. There is more opportunity for a richer experience. It’s not just about the phone. It’s about browsing. It’s about music. It’s about video. It’s about e-mails, text messaging and photos.”

Well, Microsoft may have its say, but as of now iPhone is rocking, who know how the future would look like? Will this be an yet another Apple-Microsoft Desktop saga?? or Would Apple be able to keep its hold over the market??