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Internet search giant, Google, seems to have grown over concerned about its customers. This was evident from the past set of updates that they have done to their algorithms. First it was the update on the PageRank algorithm, that affected a plethora of bloggers and similar publishers. A recent one being an update on the clickable region of the Google AdSense from the entire box.

Google believes that these steps would help erradicate false alrams or fruadulent clicks on the ad, thus taking only the really interested folks to the respective sites. Anyway, Google already has many algorithms to detect fraud and unintentional clicks, to do away with wrong statistics, then why the heck this sudden change?

Well, to get into a bit deeper let us divide the Internet Users into 4 categories:

1. Google (yep, need to put the company separately).
2. Advertisers (whose ads are stored in Google’s ad database).
3. Publishers
4. End User (Web surfers)

Now lets take it on a case-to-case basis.

For Google, the most important thing is that the general public is directed towards the right site and this is what Google is famous for. Buying and selling a large number(remeber a large number) of text links could misguide the PageRank algorithm, therby misleading the end user. It is also important that the customers (advertisers) gets the real clicks, for which they are paying google.

Advertisers, as said, needs really interested folks, to grab new customers. It doesn’t pay them off well, if the refferal site used unethical ways to increase popularity of their site etc., as the general public is much unaware of all this.

Publishers, well for quality contecnt writers this seems to be a good move(I’m not here in a mood to argue).  They will get the attention that is due on them. I dunno if most bloggers would agree with me or not, but isn’t it true???

End users, as mentioned, most would not have an idea about AdSense, and many would fall trap to clicking on the ads where the intension was to click on some link in the text.

Now keeping above points in mind we can conclude that for most part the changes done were much thought of and well planned. What are your feelings? Please do comment …